Keeping you
looking your Best

SHINY has reshaped the promotional clothing industry by providing end-to-end apparel solutions to Australian companies since 1993

Latest Updates

Our Brands

Our three leading brands; WINNING SPIRIT, BENCHMARK and AUSTRALIAN INDUSTRIAL WEAR, have dressed Australians across numerous industries catering perfectly across performance based and lifestyle use.

Each brand is backed by our quality assurance so that you know regardless of the task at hand, performance is guaranteed. Click on the above images to visit our catalogue site and the view our full range of garments.

Our Values

Our four values continually shape our business practices, product development and brand strategies. These four values have been paramount to SHINY’s success since its founding, continuing to guide our every day business practices and partnerships. We aim to extend our values beyond the scope of our business practices to empower the wider society as seen through our long-term partnership with The Victoria Police Blue Ribbon Foundation

At SHINY, we advocate equal employment and have been involved in several equal employment schemes with local governments. We also work closely with leading Australian universities to offer students work placements, offering valuable experience to the next generation of talent for the promotions industry.


As a trusted partner and industry leader, our reputation relies on our ability to deliver fast and convenient solutions at a competitive price. We offer an excellent product range and efficient service.


Our commitment to excellence translates into every aspect of our business. We produce high quality products using the most advanced materials and manufacturing methods. Our garments hold the ISO 9001 certification, the international standard for quality management systems.


We nurture strong internal and external relationships to build long-term partnerships to empower both professional relationships and the wider society.


Our success has been driven by our ability to innovate our business practices to achieve the most efficient outcomes. Through smart planning and agile processes, we have flexibility and capacity to accommodate even the most challenging of requests.


At SHINY, we offer end-to-end services complete from plain stock distribution, to decorating services, custom labelling and worldwide delivery solutions. Our established services have been set up with customer convenience in mind, so you have more time to focus on growing your business.

Advanced Warehousing Facilities

Using state of the art systems, we monitor stock levels daily ensuring accurate supply levels. The central warehouse facility ensures all orders are dispatched from a centralised location.

Plain Stock Distribution

Delivering quality plain stock is at the heart of our operations. Our trusted network of international partnerships allows us exclusive access to the highest quality products at competitive prices.

Worldwide Logistics Solutions

With established partnerships with leading global logistics operators we offer a variety of competitive logistic solutions to meet your job requirements. This includes an expedient delivery service for all metropolitan postcodes within Australia.

End-to-End Decorating Services

With over 1000 Embroidery Heads, a Screen-Printing Plant, Direct-to-Garment printing and state of the art Digital Transfer Printing. Shiny is capable of tailoring any job no matter how big or small.

National Sales Offices

We have sales offices conveniently located in every state. This means we can provide you with precise product information, samples and answer general enquiries in a timely manner.


Is your client looking to create a custom uniform? We can help you to achieve the bespoke look your client is after. Simply provide the required specifications and we’ll help create the desired look. Contact us to inquire more about our indent process.

Contact Us

National Offices

Victoria:195-197 Grange Rd
Fairfield, VIC 3078
Phone: (03) 9499 2388Fax: (03) 9499 9868

New South Wales:122 Edinburgh Road
Marrickville, NSW 2204
Phone: (02) 9565 1428Fax: (02) 9519 1535

Queensland:1/22 Gardens Drive
Willawong, QLD 4110
Phone: (07) 3711 7887Fax: (07) 3711 5783

Western Australia:3 Burgay Court
Osborne Park, WA 6017
Phone: (08) 9244 3188Fax: (08) 9244 3488

How can we help?