Founded in 1993, SHINY had its humble beginnings as a promotion wear and embroidery company with a small factory in Abbotsford. SHINY reshaped a saturated market by developing a competitive edge emphasizing on continual innovative developments and an unwavering commitment to quality products. As a result, SHINY grew into one of the leading figures within the Australian promotional textile industry.

SHINY offers a convenient one-stop solutions for business, team and promotional wear, offering a wide range of stylish products and decorative services through their well known brands; Winning Spirit, Benchmark and Australian Industrial Wear.

SHINY still retains the core principles of innovative development and quality products that has helped shaped the company. With their strategic brand position focused on embracing the latest technology and empowering community-based approach, as the name suggests, SHINY is moving towards a brighter future ahead.